This process is a critical stage for
successfully managing projects and achieving goals. Here are the main
components of this stage:
1. Determination of Goals:
We clearly define the main goals of the project. These goals determine what the
brand wants to achieve, what kind of results it wants to achieve, and what it
means to be successful. Goals are generally defined as goals that are measurable,
achievable, and must be achieved within a specific time period.
2. Target Audience Analysis: We analyze the target audience in depth. This stage
includes factors such as demographic data, psychographic characteristics,
habits, needs and expectations. Understanding who your target audience is and
how to appeal to them ensures the strategy is effective.
3. Determining Campaign Objectives: We determine the purpose for which the campaign will be
run. These goals include the short-term and long-term results the brand wants
to achieve. Campaign objectives can be in different areas such as increasing
brand awareness, increasing sales, and strengthening customer loyalty.
4. Development of Strategic Methods: Strategic approaches and methods are developed in line
with the determined goals and objectives. This includes which channels to use,
what types of content to produce, and how to manage the campaign process.
Additionally, the resources and tools required for the feasibility and
effective implementation of the strategy are determined.
5. Message and Concept Development: The main message and concept that the brand wants to
convey to the target audience are developed. This phase determines the creative
direction of the campaign and ensures that the brand's message is delivered
consistently and effectively. The message and concept are designed to suit the
target audience.
6. Timeline and Budget Planning: A detailed timeline and budget plan is created for the
campaign process. This plan includes all project phases, deadlines and
financial resources. The timeline and budget ensure that projects progress in
an orderly manner and stay within budget limits.
7. Risk Analysis and Management: We evaluate possible risks and difficulties. Identifying and managing
risks in advance ensures successful implementation of the strategy. This phase
ensures preparation so that the project does not encounter potential obstacles.