This process is done to measure the effectiveness of the campaign and provide valuable data for future strategies. Here are the main components of this stage:

1. Data Collection: Data and performance indicators (KPIs) collected during the campaign process are compiled. This data is obtained from digital analytics tools, social media metrics, ad performance reports, customer feedback and other sources.

2. Evaluation of Performance Indicators: The performance of the campaign is evaluated in line with the determined KPIs. These indicators often include metrics such as reach rates, engagement rates, conversion rates, sales figures, website traffic, social media interactions and ROI (Return on Investment).

3. Analysis and Interpretation: The collected data is analyzed and the results are interpreted. This phase involves understanding what aspects of the campaign were successful, what areas need improvements, and how effective the overall strategy is. Analysis may reveal specific trends and patterns.

4. Identifying Successes and Challenges: The strengths and weaknesses of the campaign are identified. While successes show which strategies and tactics are effective; It reveals the difficulties, problems encountered and possible obstacles. This information provides lessons learned and improvement opportunities for future campaigns.

5. Collecting Feedback: Feedback is received from customers, target audiences and other stakeholders. This feedback evaluates the overall acceptance and impact of the campaign and measures customer satisfaction.

6. Reporting: The results of performance analysis are presented in a detailed report. This report includes the overall performance of the campaign, achievements, challenges, and recommended improvements. The report is supported by visual graphs, tables and explanations.

7. Providing Data for Strategy and Planning: Analysis results provide baseline data for future strategies. This information is used to re-evaluate marketing strategies, set new goals and optimize campaign planning.

8. Improvement Suggestions and Action Plan: Based on the analysis results, suggestions are developed to improve campaign performance. The action plan includes changes and improvements that need to be made to make future campaigns more effective.

The performance analysis process with GriWorkshop allows you to objectively evaluate the effectiveness of campaigns. This analysis not only measures the success of the current campaign but also provides the necessary data to improve your future strategies and achieve better results.