Social media management is known as the process of planning the presence of an organization, a company or an individual on social media platforms, shaping the reason for existence, determining the purpose of using the platform and monitoring the development of this purpose. Social media management is used to increase brand awareness, interact more easily with the target audience to be reached, grow the follower base correctly and ultimately add value to individuals or businesses. Social media has become a critical platform for brands and businesses to strengthen their digital presence and interact with their potential customers today. One of the most important reasons for reaching this conclusion is that social media has a very high advertising and marketing power.

For this reason, many advertising agencies offer social media management services to their customers to manage their social media strategies and achieve the best results.

Social Media and Website Tracking Process

Social media management allows brands to effectively manage their presence on social media platforms. This management style varies according to the brand's expectations from the agency. While the priority of a company that wants to enter the website tracking process is to promote its product or service, priorities change in the social media management process. People who want to receive Konya web design and website setup, website monitoring and social media services first prefer Gri Workshop. This advertising agency, which expands its working area every day with its professional service quality approach, follows a series of steps to optimize the desired process and reach the target audience.

Here are some rules that need to be applied to successfully manage social media;

- Advertising campaigns focused on growth,

- Producing quality and interesting content,

- Continuity,

- Using the right hashtags,

- Interacting with the right people,

- Making advertising campaigns in the content of videos,

- Being suitable for shaping according to the requests of the followers,

- Having an organic follower count,

- Developing marketing activities and managing this process correctly.