Creative Design: Process in line with strategy


This process aims to develop creative solutions that will effectively reflect your brand's message and goals. Here are the main stages of this process:

  1. Concept Development: In accordance with the strategy, various concepts are developed to determine the creative direction of the project. This stage involves creating themes, visual styles and creative approaches that will best reflect the brand's message and goals. Concepts are often presented with different design ideas and creative solutions.
  2. Creation of the Design Brief: A detailed design brief is created in line with the selected concept. This brief includes the design objectives, visual style, color palette, typography, and other design elements. The design brief ensures that the design process is guided correctly.
  3. Design Process and Drafts: Drafts and prototypes are prepared in line with the concepts. This stage includes creating various design alternatives and arranging visual elements. Sketches offer different options to best convey the brand's visual identity and message.
  4. Feedback and Revisions: First drafts and prototypes are presented to the customer and feedback is received. Necessary revisions are made in line with this feedback. This process ensures that the design is aligned with customer expectations and strategic goals.
  5. Creating the Final Design: After feedback and revisions, the final design is created. This stage involves completing all the details of the design and obtaining high-quality outputs. The final design is the final version in which all design elements and concepts are integrated.
  6. Delivery and Application: The final design is delivered in the required formats and made ready for use in the project. It also ensures that the design is implemented correctly and presented consistently across all channels.
  7. Performance Monitoring and Feedback: After the design is implemented, its performance is monitored and user feedback is collected. This phase helps evaluate whether the design is effective and identify improvement opportunities for future projects.

The creative design process with GriWorkshop aims to create aesthetic and functional designs that are compatible with strategic planning. Concept development, drafting and final design stages provide solutions that best reflect your brand's needs and goals.

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