Brief collection is a critical step in the initial phase of the project process and ensures clear communication between the client and the agency. Here are the main elements of this process:

1.Collection of Basic Information: We collect general information about the Customer's brand, products or services. This information includes elements such as the brand's history, mission, vision and goals. Additionally, details such as project scope, goals and timeline are also determined at this stage.

2.Target Audience Analysis: We obtain information about the target audience of the project. Factors such as demographic data, psychographic characteristics, consumer habits and expectations are taken into consideration. This information enables strategic decisions to be made for the project and to shape the content to suit the target audience.

3.Project Expectations and Goals: We ask questions to understand the customer's expectations and goals from the project in detail. This helps determine the criteria needed to measure the success of the project. It includes elements such as expectations, performance goals, deadlines, and budget.

4.Previous Work and References: We review the client's previous projects and current work. This helps us understand the brand's previous experiences and tastes and determines how these experiences will be evaluated in the new project.

5.Creative and Technical Requirements: We collect specific creative and technical requirements for the project. This includes elements such as brand guides, style guides, specifications and content formats. A clear understanding of the creative vision and technical requirements ensures consistency and quality in the project.

6.Communication and Approval Processes: We determine the communication channels and approval processes between the customer and the agency. This streamlines the flow of information throughout the project process and ensures timely feedback.