1. Advertising Agency Services
Advertising agencies offer customized solutions according to the needs of brands. These services are usually grouped under the following headings:
Digital Marketing: Services offered in digital areas such as SEO (Search Engine Optimization), SEM (Search Engine Marketing), social media management, content marketing, email marketing and digital advertising campaigns. Digital marketing aims to strengthen the brand's online presence and reach the target audience.
Creative Design: Services such as graphic design, logo design, brand identity creation, web design, video production and animation. Creative design services create the brand's visual identity, attract the attention of the target audience and effectively convey the brand's message.
Strategic Planning: Strategic services such as brand strategy, market analysis, competitor analysis, target audience analysis and marketing planning are provided. These services help the brand achieve its long-term goals and ensure a strong position in the market.
Media Planning and Buying: Advertising agencies select the most appropriate media channels for brands' advertising campaigns and purchase advertising space on these channels. Advertisements are broadcasted most effectively on TV, radio, newspapers, magazines and digital platforms.
Public Relations and Reputation Management: Services such as media relations, press releases, event management, crisis management and reputation management are provided. These services are important for protecting the brand's reputation and establishing effective communication with the media.
Performance and Analysis: Monitoring, analyzing and reporting campaign performance services are provided. These services help measure the effectiveness of campaigns and determine future strategies.
2. Advertising Agency Packages
Advertising agencies usually offer their services in different packages. These packages are shaped according to the brand's budget, goals and needs. Here are the commonly offered advertising agency packages:
Basic Package: Usually suitable for small businesses or new brands. This package includes basic digital marketing services (e.g. SEO, social media management). The basic package helps the brand create its online presence and take its first steps.
Standard Package: Suitable for medium-sized businesses. In addition to basic services, it includes services such as strategic planning, creative design and media planning. The standard package offers more comprehensive solutions to support the brand's growth process.
Premium Package: Designed for large businesses or brands running large-scale campaigns. This package includes full service coverage; it covers all services such as digital marketing, creative design, strategic planning, media buying and performance analysis. The Premium package offers a complete solution to meet all the brand's marketing needs.
Customized Package: A package that can be fully customized according to the brand's specific needs. The agency creates a special service package according to the brand's goals, budget and sector dynamics. Customized packages aim to provide maximum impact by offering completely brand-specific solutions.
Conclusion
Advertising agencies offer various services and packages that will enable brands to achieve their marketing goals. These packages, shaped according to needs and budgets, help brands effectively reach their target audiences and create a strong presence in the market. Choosing the right advertising agency services and packages is critical to your brand's success.